Kory Gorsky.
Product Builder.
I create products that deliver measurable results. Solve a real problem, make it easy to use... what else do you need?
Product Philosophy
How and why I build products.
Mini Case Studies
Some specific problems and challenges and how I solved them.
Coming soon
Equipment & Tech Stack
What I use to get work done. Couldn’t do it without these amazing products.
Work Experience
The places that've invested in me and that I've poured my sweat into.
Life Experiences
The things outside of my profession that have shaped me and made me who I am.
Product Philosophy
Software is pure magic.
Steve Jobs famously related software to humans on a bicycle.When it comes to energy expended versus distance traveled, Humans get beat by 33% of all animals in the world but you give a human a bike and they rise above every other animal.Tools take us to new heights, they make us able to achieve more than we could on our own. In the era of ai / software, we’re levelling up as a species and great products turn that dial way up.1
Define the Problem
Make sure you understand the actual problem and the people you're solving it for.
2
Ideate Solutions
Open yourself up, generate ideas and explore solutions.
3
Build & Ship
Create and test a prototype.
4
Measure & Iterate
Launch, learn and improve.
Work Experience
The impact of my work.
Impact flows two ways, there's what you bring and what you take.Each company I've worked with has seen significant growth in their metrics while I've seen significant growth in my capability.
Zurp
Secured credit card to earn rewards, build credit and earn interest.FintechB2C
Months to Launch
0
Zero to BankingCard Spend
$0
Growing 40% MoMCard Holders
0
From zeroSenior Software Engineer
Front-end ImplementationProduct DesignVendor Implementation
React NativeExpoFigmaNode.jsPostgres
Jumping into the FinTech world with Zurp, I switched gears from managing engineering teams to going back to my roots and getting my hands dirty programming in React / React Native. My main role was to bring the Zurp app to life on the front end, using React Native/Expo. I turned our Figma designs into real, working parts of our app - making sure they looked and felt just right.Being part of a startup meant I wasn’t just sticking to the front end. I also dove into the backend, working with Node.js. One of my big wins was setting up Temporal, giving our backend a real boost when it came to scheduling jobs.My role extended far beyond coding; I was instrumental in both defining and designing key parts of our product. My contributions were central to the product’s evolution, with many ideas I initiated being incorporated into the app. I also temporarily assumed the role of lead designer, using Figma to maintain the momentum of product development and ensure seamless feature integration during a crucial transition period. This dual capacity underscored my deep engagement in shaping the product’s design and functionality.From day one at Zurp, I’ve been in the thick of it - from building our app from the beginning, launching it, and now seeing it grow with over 20,000 users and 5.5 million in card spend.
Life Experiences
We're shaped by what we experience.
Our experiences are the foundation of who we are. They shape how we approach the world around us, how we relate to others and what we believe is possible.
The Fam
You could never have prepared me for everything that marriage and kids was going to bring. It's been a wild ride, but I wouldn't change a thing.
Living the Simple Life
During lockdown, we sold everything and took an epic journey across the country in an RV. It was a life-changing experience.
World Travel
From Ghana, to the UK, Paris, Rome and the Caribbean, we've been blessed to see the world. It's given us a unique perspective on life.
